Being among the top social media platforms with over 2.93 billion active users, Facebook sends a strong signal to businesses to have a presence there. And with that, business owners must respond to user queries promptly.
However, due to managing queries at a large scale and on other platforms, it’s possible they can miss them. Therefore, the OMNIBOX Facebook Channel provides a simplified way to communicate with customers through Facebook Messenger without losing track of messages sent and received.
To create a OMNIBOX Facebook Channel, you’d need:
- A genuine Facebook account.
- And a Facebook Page to connect it with the OMNIBOX Facebook Channel.
If you haven’t created a page, visit this guide on how to make a page.
After creating the page and connecting it with OMNIBOX, you can answer queries that users send from Facebook.
Ensure the Facebook account is set to Admin for the page you want to connect with OMNIBOX . Follow this guide to learn how to manage roles for a Facebook page.
If you prefer to watch a video, you can follow the steps in the above video. Otherwise, continue with the following steps to create a Facebook Channel and connect it with the Facebook Page.
Step 1 – Access OMNIBOX Channels
To create a Facebook OMNIBOX Channel, you need to open the Channels in OMNIBOX. From your Dashboard, head over to the left sidebar and select Channels.

Accessing RUM Work Channels
Then, click Configure for Facebook, or tap the Create Channel button if there are already channels. A popup will appear. In that, select Facebook and click Next.

Selecting Facebook Channel in RUM Work Channels
After clicking Next, you will be asked to connect the channel with a Facebook page. For that, click on CONNECT FACEBOOK PAGE.

Step 2 – Login to Facebook
When you click the Connect Facebook Page button, a new tab will open, asking you to log into Facebook.

Facebook Login Tab
Enter the details of the account you want to use for connecting to the Facebook Page. Then, continue with that account.

Log in to your Facebook Account
Step 3 – Allow Permissions to OMNIBOX for the Facebook Page
Once you log in, the tab will display the pages associated with the account. Select the page you want to connect with the OMNIBOX Facebook Channel and click Next.

Selecting the Facebook Page for RUM Work Channel
After selecting the page, it will ask you what permissions you want to give to the OMNIBOX channel.

Allowing Permissions to the RUM Work Facebook Channel
Check YES to all the options, and then click Done. Once you do that, it will take a few seconds to finalise the linking. After the channel is linked, you’ll get the following tab with the lining confirmation.

OMNIBOX and Facebook Linking Confirmation
You can click OK to get back to the OMNIBOX interface. The OMNIBOX interface will show you the page title, which you can change if you like, then click Finish to complete the channel creation.

Last Step to Create a Facebook Channel
Once you do that, you’ll get your OMNIBOX Facebook Channel like the following.

Facebook Channel in OMNIBOX Channels
Now, you can communicate with your customers over Facebook messages using the OMNIBOX Chat.
Channel Configuration
Utilize additional settings of the Facebook channel to optimize its use.
More Customisation Options
In addition to the Facebook Store Settings, Message Templates, and Page Post Comments, there are a few more options you can utilize.

- Edit: It provides you with the option to change your Channel Name, add a Webhook URL, and Reauthorize your Facebook connection.

- Delete – Delete the channel.
- Mark as Default – You’ll see this particular channel as the primary channel in the Chat.
- Copy Channel ID – Copy Channel ID.